Social Media's Latest Trend: Hydration

Three friends laughing and taking a selfie at a vibrant nighttime event with colorful lights

Self-care is on the rise and this year has seen a new wellness trend emerge on social media: hydration. A variety of videos on social media have been created with the hashtag WaterTok, as new and exciting ways to hydrate have gone viral. The videos under the hashtag have racked up thousands of views, featuring influencers pouring a weird and wonderful concoction of products into their oversized glasses to create mesmerising results. An intense colour and a shimmer of (hopefully edible) glitter seems to be the recipe for success. Influencers have been getting creative to inspire new hydration habits and even water bottles have become a hot commodity (everyone has heard of the infamous Stanley cup by now).


There is even an emerging market of products to do with hydration, including hydration sachets, hydration tablets and water vest.


Given all the hype online and the importance of hydration, I am sure you are feeling inspired to take part in the latest . Liquid I.V.® Hydration Multiplier® is a food supplement in the convenient format of electrolyte powder mix sachet, which can help you by turning ordinary water in extraordinary hydration** and helping you channel your main character vibes as you #LIVForThePlot.


Liquid I.V.® Hydration Multiplier® maintains your hydration** on-the-go, sustaining your fitness journey and helping people experience enhanced hydration** with a single-serving. The great flavour range of the sticks turns ordinary water into extraordinary hydration**, allowing the spirit of #WaterTok to live on. Drinking Liquid I.V.® Hydration Multiplier® not only helps restore electrolyte balance, but also contains 7 essential vitamins and minerals, including Vitamin C, B3, B5, B6, B12*** and sodium potassium!



*Carbohydrate - electrolyte solutions enhance the absorption of water during physical exercise.
***Vitamin C contributes to the normal function of the immune system; Vitamin B3, B5, B6 and B12 contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue.

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Woman jogging near Big Ben and the River Thames, staying active and hydrated.